Search Engine Marketing Portfolio
Liberty Tax Franchise
SEM (SEO & PPC)
Client:
Project:
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Highlights:
Liberty Tax Franchise
SEO & E-Marketing
SEO & E-Marketing: Comprehensive E-Marketing auditing, analysis, and planning to identify internal and external factors influencing online marketing performance.
- Identified areas of low performance for improvement or removal
- Identified areas of strong performance to replicate or optimize
- Acquired and applied best industry practices
- Enforced requirement of greater performance, results, and accountability from vendors
- Implemented new processes and procedures to measure and build sustainable performance improvements
- Executed extensive auditing and analysis of marketing vendors, media buys, campaign, creative, reporting, and all other areas impacting ROI performance
- Identified poor performing marketing initiatives
- Provided step-by-step strategic plan and recommendations for optimizing E-Marketing campaign performance including implementation of best practices, enforcement of requirement checklist for vendor performance and accountability, enhancements in reporting, and identification of new revenue opportunities
Client Testimonials
“iSynergy did an excellent job designing our new website and has been very responsive for continuing support...” read more
Dennis King,
Director of Marketing
BEAR Data
Systems, Inc.
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