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The Official iSynergy Webdesign Blog

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Signs That Show It’s Time for a Website Redesign

Website Redesign

Creating a website can be a difficult but rewarding process for your business. It takes time, creativity, and dedication to push out that first website and once it’s done, you can just leave that part of the business behind you, moving onto other goals. Then again, nothing lasts forever.

Even if you design a website for your current goals and vision, it’s always difficult to anticipate the entire future growth and expansion of your business. As your business changes, you can make minor updates and keep the website fresh, but at a certain point, it may need a complete redesign. When is this point?

Some signs that show it’s time for a website redesign include:

Business Growth and/or Change

Businesses change over time. Maybe your business’ goals, visions, mission statement, products, services, and/or size have experienced a shift. As a result, your website should change in order to accommodate the differences within your business. The website should always be a reflection of the current state of your business and should be restructured if necessary to represent it.

Website Look and Feel

If your website hasn’t been updated in a decade, it’s highly possible that the look and feel of the website (as well as technologically) could be out of date. Aesthetics change over time. What may seem hip and modern 10 years ago probably isn’t the case anymore. Some signs of an outdated website include:

  • The website is served up in frames (loaded in multiple individual panes within the browser) – Framed websites are not bookmark friendly nor are they search engine friendly.
  • Depending on the website purpose, it uses a splash page with a “click to enter” link in order to get to the main website – In most instances, splash pages only hinder users from getting to the real content that they came to your site to see.
  • It uses a tiled background that obscures the foreground text – If the text is important, it should be as clear and legible as possible.
  • It contains a message that suggests that the website is “best viewed in [insert browser name]” – Most of the time when a message like this is displayed, it is because the website isn’t designed to be cross-browser compatible. Modern browsers still have some incompatibility issues, but modern website design can be made to work in all major browsers with little incompatibility problems.

The majority of the above are signs of an unprofessionally designed website. As such, your business could lose credibility if it appears outdated.

Your Own Thoughts

You should feel proud of your website. If you have to apologize to potential clients or users when interacting with them because you feel your site has out-of-date information, poor design, poor content, is hard to use, or any other reasons, it will reflect poorly on you and your business.

Search Engine Results

If your site is designed poorly, chances are, it won’t rank very well in search engine results. Some signs of a poorly designed site for search engine optimization include:

  • The architecture of the site is convoluted and confusing. If you don’t know where to find the pages you are looking for, most likely, search engine spiders are having the same problem. Simplifying and designing a clear hierarchy of links and navigation would go a long way in alleviating this problem.
  • Most of the text contents are images. If it’s textual content, it should be displayed as text in the HTML.
  • Your site is in flash. Search engines have come a long way in being able to crawl through a flash website, but the jury is still out on how effective it is. To be on the safe side, important content should not be flash-based.

Sales, Leads, and Inquiries

A website should be an informational site for potential clients and users, but it should also be able to acquire sales, leads, and inquiries. A lot of older sites were designed almost as a brochure in a website format. These types of sites weren’t designed to draw in interactions from clients and users. Most likely, these sites lack some essentials, such as:

  • Call-to-actions – Call-to-actions are buttons and links that guide a visitor to do something on your website, whether it is to buy an item, submit their contact information, or inquire about something.
  • Newsletter, white papers, blogs, and other information – Newsletter sign-ups allow you to gather contact information from your clients and allow you to send them regular information on your updates. White papers, blogs, and other information pieces are just ways to improve your overall website content. Blogs also help to improve interactions on your website through the comments section and keeps content fresh.
  • Contact forms – Contact forms make it easier for your users to contact you. No need to fire up their own e-mail client.

These are just some of the signs that hint at the need of a website redesign. The important thing is in identifying all of them before embarking on a website redesign project.


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5 Responses to “Signs That Show It’s Time for a Website Redesign”

  1. Wayne Mcgavock Says:

    Took me some time to view all the comments, but I really appreciated the subject that you chose. It looked to be very enlightening to me and I am sure to all the other members who have seen this article, It’s always great when your not only given information, but also entertained! I’m positive you had fun creating this blog. I’m going to grab your rss feed so I don’t miss anything important that you guys may come up with in the future, Thanks…

  2. dilek.y Says:

    thanks a lot for this wonderful article

  3. amandeep Says:

    Even if you design a website for your current goals and vision, it’s always difficult to anticipate the entire future growth and expansion of your business.Businesses change over time. Maybe your business’ goals, visions, mission statement, products, services, and/or size have experienced a shift. As a result, your website should change in order to accommodate the differences within your business. The website should always be a reflection of the current state of your business. Thank’s for this wonderful article.

  4. Carolann Patricia Says:

    Hi there thanks for the right up it was a pretty good read, I only stumbled across it on Google! Keep up the good writing.

  5. Annuaire généraliste Says:

    Good design, i found your blog on bing. pretty post, hope to read you again!

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