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The Official iSynergy Webdesign Blog

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Signs That Show It’s Time for a Website Redesign

Website Redesign

Creating a website can be a difficult but rewarding process for your business. It takes time, creativity, and dedication to push out that first website and once it’s done, you can just leave that part of the business behind you, moving onto other goals. Then again, nothing lasts forever.

Even if you design a website for your current goals and vision, it’s always difficult to anticipate the entire future growth and expansion of your business. As your business changes, you can make minor updates and keep the website fresh, but at a certain point, it may need a complete redesign. When is this point?

Some signs that show it’s time for a website redesign include:

Business Growth and/or Change

Businesses change over time. Maybe your business’ goals, visions, mission statement, products, services, and/or size have experienced a shift. As a result, your website should change in order to accommodate the differences within your business. The website should always be a reflection of the current state of your business and should be restructured if necessary to represent it.

Website Look and Feel

If your website hasn’t been updated in a decade, it’s highly possible that the look and feel of the website (as well as technologically) could be out of date. Aesthetics change over time. What may seem hip and modern 10 years ago probably isn’t the case anymore. Some signs of an outdated website include:

  • The website is served up in frames (loaded in multiple individual panes within the browser) – Framed websites are not bookmark friendly nor are they search engine friendly.
  • Depending on the website purpose, it uses a splash page with a “click to enter” link in order to get to the main website – In most instances, splash pages only hinder users from getting to the real content that they came to your site to see.
  • It uses a tiled background that obscures the foreground text – If the text is important, it should be as clear and legible as possible.
  • It contains a message that suggests that the website is “best viewed in [insert browser name]” – Most of the time when a message like this is displayed, it is because the website isn’t designed to be cross-browser compatible. Modern browsers still have some incompatibility issues, but modern website design can be made to work in all major browsers with little incompatibility problems.

The majority of the above are signs of an unprofessionally designed website. As such, your business could lose credibility if it appears outdated.

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Blog World Expo – Las Vegas, NV – October 2009

Blog World Expo
October 15-17, 2009
Las Vegas Convention Center
http://www.blogworldexpo.com/

The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit” conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.

Sign up before July 1 to save, use TWEET20 as your coupon code for 20% off.

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Social Media in the Enterprise – San Francisco – June 2009

Social Media in the Enterprise
June 17, 2009
The Palace Hotel, San Francisco
The social web is radically changing the way businesses market, communicate and support customers. The ability to create meaningful and sustained engagement with customers is easier than ever, but doing it successfully is no easy task.

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SMX Advanced 2009 – Seattle

SMX Advanced 2009 – Seattle
June 2-3, 2009

Attend SMX Advanced for:

  • Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing and other hot button topics will help you flourish today, tomorrow and in the future.
  • Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts, reconnect with colleagues – SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  • Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time. Always available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary – SMX has got you covered.

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ad:tech San Francisco 2009

ad:tech San Francisco 2009
April 21, 22, 23
San Francisco, CA

ad:tech is an interactive advertising and technology conference and exhibition.
Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.

To find more information about ad:tech, or to find more information about their conference, visit:
http://www.ad-tech.com/sf/adtech_san_francisco.aspx

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5 Best Practices for Landing Page Design

Landing pages are often the neglected parts of an online advertising campaign, but are an essential part of the conversion process. In fact, it is arguable that the landing page could be the most important element in helping conversion rates because no matter how good the outbound campaign is, once a user lands on the page, if there is a disconnect or if they do not find the sought after information in a timely manner, they are likely to abandon the process.

There are many factors to consider when designing a landing page. Some of them include:

1. Headline

This is the most important factor to a landing page. The headline is the first thing a viewer sees when coming to the landing page. As such, it needs to do the following in a concise manner:

  • Tell the user that they are either at the right or wrong place
  • If it is the right place, compel the user to continue the process

Try to keep the headline short, concise, and to the point, while at the same time, informative enough to keep the user within the funnel. Using keywords within the headline can help in both cases.

2. Call to Action

The Call to Action is anything on the landing page that tells the user to take action. Call to Actions should be obvious (if something looks clickable, it should be clickable) and visible above the fold and below the fold. The phrase used within the Call to Action should be active and concise.

Example: instead of “more info”, use, “get a free consultation today!”

It is also important to keep the number of Call to Actions to a minimum. If there are too many Call to Actions, it may become confusing for the user.

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Search Engine Friendly Web Design – SMX West 2009

SMX West 2009The following is a summary of a session at SMX West 2009 on Search Engine Friendly Web Design presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

5 Basic Rules of Web Design

When centered on the user, there are specific rules that form the foundation of successful web design. These are:

1. Easy to Read

The code and text should be written in a way where it is easy to read. It should continue the “scent of information” (contain relevant keywords from acquisition source) so that a user can easily discern that they are in the right place.

2. Easy to Navigate

The web site should be, first and foremost, designed for users and searchers, not for search engines. All elements that appear to be clickable should be and users should have a sense of where they are at when navigating the site.

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