Search Engine Friendly Web Design – SMX West 2009
The following is a summary of a session at SMX West 2009 on Search Engine Friendly Web Design presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
5 Basic Rules of Web Design
When centered on the user, there are specific rules that form the foundation of successful web design. These are:
1. Easy to Read
The code and text should be written in a way where it is easy to read. It should continue the “scent of information” (contain relevant keywords from acquisition source) so that a user can easily discern that they are in the right place.
2. Easy to Navigate
The web site should be, first and foremost, designed for users and searchers, not for search engines. All elements that appear to be clickable should be and users should have a sense of where they are at when navigating the site.
